Download PDF by Andreas Pinterits: Coordinating Internet Sales with Other Channels: A

By Andreas Pinterits

ISBN-10: 3834908452

ISBN-13: 9783834908452

ISBN-10: 3834999504

ISBN-13: 9783834999504

Since the web has develop into a typical device of lifestyle, many businesses have brought e-commerce channels as well as their conventional revenues channels. Such e-commerce channels ordinarily proportion a similar markets with conventional channels which exposes them to a suite of possibilities and demanding situations. with the intention to enjoy the probabilities and to grasp the demanding situations of e-commerce, a suitable functionality dimension is essential.

Andreas Pinterits develops a functionality size process to deal with the several standards of offline and on-line revenues channels. the writer discusses various tools for measuring purchaser channel switching behaviour through the paying for procedure. ultimately, he demonstrates the sensible use of the version via a show off implementation.

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Usually the implemented measures are connected in such a way that low level measures can be aggregated to corresponding measures of higher level. At least the measures of the different levels should be related in a way that every measure is represented in the measure-sets of other levels, too. 36 Framework Balanced Scorecard (BSC) Performance Prism Performance Pyramid Productivity Measurement and Enhancement System (ProMES) 3. 1: Selected performance measurement frameworks The hierarchical design of performance measurement systems can be noticeably observed at the Performance Pyramid Framework.

Partnership can help to establish a new distribution channel, despite the lack of experience in the new business processes or necessary technology. 2 Range of goods and services Multichannel retailers may differentiate their channels by the range of offered goods and services. Clearly separated assortments help prevent channel conflict [Webb02]. The differentiation of goods and services could be done over product categories, quality, and packaging. The assortment design decisions which allow differentiation are broadness, depth, personalization, and dynamic of chance of the assortment [HaMa07].

The evolution of performance measurement systems 31 Return On Investment (ROI) is a well-known traditional performance measurement system. It was developed by Du Pont, a multi-national chemicals and health care company [Chan77]. Traditional frameworks usually covered solely financial aspects of organizational performance. Return On Investment splits up one key measure, Return divided by Capital, into the sub-ratios Return on Profit, Capital Turnover, Return, Turnover, etc. 1. The concept includes the monitoring of all determining factors, which differentiates the concept from simple performance measures.

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Coordinating Internet Sales with Other Channels: A Performance Measurement Model by Andreas Pinterits

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