Download e-book for iPad: Culture and Psychology by David Matsumoto, Linda Juang

By David Matsumoto, Linda Juang

ISBN-10: 049509787X

ISBN-13: 9780495097877

ISBN-10: 0534535917

ISBN-13: 9780534535919

David Matsumoto and new co-author Linda Juang convey scholars the significance of tradition in explaining and realizing human habit during this new version of the market-leading textual content, tradition AND PSYCHOLOGY. utilizing a cross-cultural framework to judge psychology, and reflecting the most up-tp-date examine, the authors have interaction scholars by way of inviting them to appreciate and lift questions about conventional wisdom and theories, and concerning the dating of tradition and psychology.

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Example text

Tests (such as the WAIS) assessing these skills have been widely used in this research. This definition may have been fine for the United States, but a different culture may have a different conception of what constitutes intelligence. For example, let’s say a culture considers nobility of character and sincerity as markers of intelligence. If we test a sample of people from this culture on the WAIS and compare these data to American data, are we really studying crosscultural differences in intelligence?

Being immersed in a culture for an extended period of time, these researchers learn firsthand the customs, rituals, traditions, beliefs, and ways of life of the culture to which they are exposed. Comparisons to other cultures are done on the basis of their own knowledge, experience, and education about their own and other cultures. This approach is not unlike the case study of individual lives, with cultures serving as the larger unit of analysis. As such, it shares many of the advantages of that approach, including the richness and complexity of the data obtained, as well as the disadvantages in terms of generalizability.

Effect size analysis. In testing cultural differences on target variables of interest, researchers often use inferential statistics such as chi-square or analysis of variance (ANOVA). These statistics compare the differences observed between the groups to the differences one would normally expect on the basis of chance alone and then compute the probability that the results would have been obtained solely by chance. If the probability of obtaining the findings they did is very low (less than 5%), then researchers infer that the findings did not occur because of chance—that is, that the findings reflect actual differences between the cultural groups from which their samples were drawn.

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Culture and Psychology by David Matsumoto, Linda Juang


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