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Extra resources for DeSForM 2009 Design & Semantics of Form & Movement Proceedings

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8. Table 4. Trend (M: mean; S: skewness; K: kurtosis) Table 4 summarizes the results for trend ratings. In the middle column are the three chairs having the largest standard deviations in the participants’ ratings for the trend scale. Table 5 shows the breakdown of the rating results for the two groups of participants with and without design background. We can observe that these three chairs mean differently for the two groups of participants: where participants with design background perceived as being more traditional, participants without design background perceived as more modern; and vice versa.

To further investigate the possible influences of a participant’s background on rating results, we take the typicality scale as an example and analyze the rating results for the two groups of participants with and without design background. As can be observed from the bar charts in Table 6, in either group, there are some participants who perceive the stimuli as typical, while some perceive the same stimuli as unique, with distributions similar to those hypothesized in Figure 3. Table 5. Trend ratings for participants with and without design background (M: mean; S: skewness; K: kurtosis) Table 6.

2006). Fundamental dimensions of affective responses to product shapes. International Journal of Industrial Ergonomics, 36(6), 553-564. Osgood, C. , & Tannenbaum, P. (1957). The measurement of meaning. Urbana, IL: University of Illinois Press. com Rationalizer: an emotion mirror for online traders Abstract Philips and ABN AMRO have joined forces in the development of Rationalizer, a product concept which aims to support serious home investors who trade online. Investors are typically driven by two emotions, fear and greed, which can compromise their ability to take an objective, factual stance.

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