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Style the Background Adding a nice background can be just as effective as styling text. By decorating the text body background, you are styling the text. Styling the Smashing eBook Series: #6│Getting the Hang of Web Typography │ 36 background can be visually beautiful but can also reduce legibility. This is potentially a big problem but easily avoidable. Keep the Contrast First and foremost, it important to keep contrast within a readable range. For the background, use colors that are much subtler and duller than those of the text.

Also, notice how strongly the sidebar stands out. Although it՚s clearly separate from the main content, and therefore appears to be less important, it՚s hard not to be drawn to all the fonts which are presented on the black background. This design decision is effective as it makes you want to acutally click on the fonts. Even though those fonts are much bigger than the type set in the main body we are not confused about their function. They function as advertisements. We try to block them out as we read the article.

When embedded in images, fonts can be used in a variety of creative ways. The designer has strongly emphasized the brand compromising use of plain text which may hinder search engine success. Also, the top navigation is unusual. There is a low contrast in the navigation elements. It works, but could be improved. Smashing eBook Series: #6│Getting the Hang of Web Typography │ 47 Bart-Jan Verhoef՚s portfolio focuses on text rather than on visual elements. There are a few carefully selected brand and design elements converted to images, but a large percentage of the text is kept as web text.

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