By Uffe Bundgaard-Jorgensen
Investors are frequently regarded upon as one homogeneous team of individuals with funds able to make investments; in spite of the fact that, this crew is especially varied. In many ways, traders are like motor vehicle dealers who search universal denominators in a automobile, reminiscent of the engine, wheels, brakes and seats, however the vehicle they turn out procuring is dependent upon own personal tastes, wishes and the money on hand. For traders the typical denominator is the great company case, the ‘engine, wheels, brakes, seats’ being a finished marketing strategy. although, which company case they are going to want after all depends upon their own choice and fiscal ability.
How to draw Investors takes the reader into the minds of the traders, addressing the various demanding situations hooked up to investor seek and negotiation and dwelling with traders as co-owners. Even the best abilities of the brightest marketers wouldn’t be entire with no the information of the investor’s brain. this is often the ebook that unravels it, layer by way of layer.
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Extra info for How to attract investors: a subjective guide to the mindset of investors and their requirements
Only if the investors are convinced about the superior quality and opportunity offered, they would invite for a dialogue about the investment opportunity. 12 for business models. 33 Investors and Funding Chapter 2 further explains which types of more concrete information are required before an investor can make an informed opinion on whether the investment opportunity offered is of interest or not. 11 Investors and Funding In order to attract investors’ interest, it should be clear for the investors that an investment in the venture over time can satisfy their appetite for ROI.
Some are simply related to the fact that even the perceived “good” project turns out to be unrealistic or too risky. Although it is a big challenge to make the right and convincing investor presentation and identify the right investor to approach, too many entrepreneurial teams favour the do it yourself (DIY) methods while searching for funding. This is another type of typical irrational behaviour which we can observe in daily life. Few people would sell their real estate without the help of a real estate agent or professional advisor, or cure a severe disease guided by Google search.
50 negotiation 50 negotiation 10 days/ deal Ok, would you like to meet us and discuss? 5–10 investments 490 rejected deals 5–10 investments 1–3 month/ Let us move into the investment serious negotiations. 2 (A) The unsolicited “deal funnel”and (B) the solicited “deal funnel”. Even among those who get full attention, only a few investment proposals are selected for close examination, due diligence and investment. Therefore, it is important to structure the approach to investors in such a way that it is your proposal which continues to surface among the most interesting deals all the way through to the final investment decision.
How to attract investors: a subjective guide to the mindset of investors and their requirements by Uffe Bundgaard-Jorgensen