By Janet Thumim
Tv as we all know it was once invented via procedures of trial and mistake. This e-book grants the uncertainties and excitements of 1955-65 by way of taking a look at women's courses, present affairs, and well known drama. courses needed to be devised and the mass viewers equipped. although ladies have been vital to this viewers their photographs have been frequently demeaning, in accordance with fifties paternalism. Janet Thumim brilliantly illuminates television's position in Britain of the 50s and 60s, revealing the interaction of media and the female.
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Additional resources for Inventing Television Culture: Men, Women, and the Box (Oxford Television Studies)
FORMATION OF TELEVISION IN THE UK 19 And here, at last, was pure television, television as it ought to be and yet might be. The people were real, and recognisable; there was an intelligent man, and a less intelligent man, and a still less intelligent man, and a member of Parliament. And the ﬁrst three were very angry with the last and let him know it in their several ways. They argued, they shouted, they banged on the table, and the camera looked at them, and at the tea Mr Dodds had accused them of drinking to excess, and at their workaday clothes, while they for their part looked at each other and did not spend time gawping into the cameras for Aunt Cissie to see.
P. 249). 59 TV Times, 30 Dec. 1955, p. 3. FORMATION OF TELEVISION IN THE UK 33 the technology. The audience must be constructed and deﬁned, and this construction and deﬁnition must be seen to be done. Though viewing was conceived as a largely domestic, if not an entirely private affair, viewers were in the public domain. Privileging the instantaneity of television’s images, asserting the temporal equivalence of the seeing and the thing seen, was the preferred strategy in most of the early construction of audiences.
The importance of ‘knowing’ the audience in whose interests programming decisions were made was recognized, and audience research was an increasingly signiﬁcant endeavour as broadcasters struggled to reconcile competition in the schedules with budgetary constraints. Here again, of course, different interests were to be served, differing uses made of researchers’ assessments. The competition between the BBC and the ITA extended to critiques of the different audience research methods employed, but the invalidity 40 John Grierson in promoting British documentary cinema in the 1930s had thought that democracy would be well served by simply showing ‘the people’ to each other.
Inventing Television Culture: Men, Women, and the Box (Oxford Television Studies) by Janet Thumim