By Peter Chapman
During this robust and gripping ebook, Peter Chapman exhibits how the pioneering instance of the importer United Fruit set the precedent for the institutionalized greed of modern-day multinational businesses. the tale has its resource in United Fruit's nineteenth Century beginnings within the jungles of Costa Rica. It strikes through the mass-marketing of the banana because the unique speedy foodstuff, United Fruit's involvement in an invasion of Honduras, a bloodbath in columbia and a bloody coup in Guatemala, and the very public suicide on Park street of the company's chairman, Eli Black, within the Seventies. From its bullying company practices to its covert hyperlinks to the U.S. executive, United Fruit blazed the path of worldwide capitalism throughout the twentieth Century. Chapman weaves a dramatic story of massive company, lies and gear to teach how one corporation pioneered the expansion of globalization.
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Additional info for Jungle Capitalists: A Story of Globalisation, Greed and Revolution
Then something happened as if itself an act of magical realism. After a sudden, almost violent upsurge of interest in United Fruit around the time of Black’s suicide, the company vanished. The famously moral, late and departed chief of United Fruit hadn’t been what he had seemed. He had bribed members of the military government of Honduras. He had calculated that, in their country’s hour of need after Hurricane Fifi, a small inducement – one and a quarter million dollars – might encourage them to pull Honduras out of the banana cartel that had waged war on United Fruit.
Israel is one exception and Iceland another, in proximity to its steaming geysers. Florida was once tried as a banana location but its occasional frosts proved the experiment’s unravelling. Bananas thrive in rich sandy loam and, since they grow in areas where it rains a lot, need good drainage. Banana plants enjoy the ambiance of swamp but not actually being in it; they cannot survive standing in water. Banana plants grow to a height of between two and a half and nine metres. The taller they are, the more vulnerable they are to hurricanes.
But exiles can return. * Never let such sober interpretation, however, get in the way of a good commercial idea. ‘Banana Republic’ has more lately been employed as the name of a chain of mid-range clothing stores. 2 Lament for a Dying Fruit Bananas are cheap and all around us, but they don’t grow on trees. With no woody trunk or bough, the banana is a plant, a herb and the world’s tallest grass. Rodgers and Hammerstein further confused the issue in South Pacific with their evocation of a primitive island paradise and ‘bananas you can pick right off a tree’.
Jungle Capitalists: A Story of Globalisation, Greed and Revolution by Peter Chapman