Read e-book online Media Literacy: Keys to Interpreting Media Messages (4th PDF

By Donald Miller, Julie Smith, Art Silverblatt, Nikole Brown

ISBN-10: 1440830916

ISBN-13: 9781440830914

This e-book bargains a severe method for the research of media literacy. partly One, the writer furnishes the theoretical instruments (the "keys") that might allow scholars to spot and examine messages conveyed in the course of the media. partially , they're given the chance to use those keys to numerous media codecs: journalism, ads, and political communications. the ultimate part discusses vital matters in media communications: media and violence, media and kids, media and social swap, and worldwide communications. excellent for faculty classes targeting the subject of media literacy, this article is additionally followed because the basic textual content in numerous different media-related classes, akin to media feedback; media study; advent to Mass Communications; Media and Society; media seminars; and schooling classes in communications, language arts, or social experiences

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Additional info for Media Literacy: Keys to Interpreting Media Messages (4th Edition)

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A computer software program enables studio engineers to compress a speaker’s presentation, speeding up the delivery of the speaker, eliminating pauses, and removing what is known as “redundant” data from within words. By shortening a long syllable, engineers can free up to four minutes per hour for additional commercials. However, accelerating the pace of the presentation can alter its meaning as well. ”29 Moreover, condensing the presentation can make the presentation difficult to follow, which affects how the audience interprets messages.

The majority of Americans polled plan to travel during the holidays. ) •• More Americans are afraid of getting sick from germs in a public restroom than in any other place. ) •• More than half of all Americans say their legs ache several days a week. ) •• More than 75 percent of American women want more choices in birth control. ) •• Two out of three doctors who offer nutritional advice to their patients recommend that said patients eat more yogurt. )9 Although the surveys may indeed be accurate, discovering the motives of these media communicators, at minimum, calls their findings into question.

But at its best, films use plot to furnish insight into character and theme; that is, the events in the story cause the main characters to undergo significant changes or come to important realizations about themselves and the world depicted in the film. Adding the element of sound to the visuals makes film a particularly effective communication vehicle. Watching a film is a primary experience. In contrast with other media, you must travel to a designated area—a movie theater. One of the attractions of going to the movies is simply getting away from the pressures and routines of home.

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Media Literacy: Keys to Interpreting Media Messages (4th Edition) by Donald Miller, Julie Smith, Art Silverblatt, Nikole Brown


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