By Gene F. Jankowski
Lately, the media has been awash in exuberant stories of the arriving of the knowledge superhighway, whilst tv will explode with interesting percentages, supplying a few 500 channels in addition to a wedding of television and desktop that may supply, on command, entry to the most recent videos, magazines, newspapers, books, activities occasions, inventory alternate figures, your checking account, and masses, even more. And the main television networks, pundits upload, could be doomed to extinction through this revolution in cable, pcs, and fiber optics. yet in tv this day and the following day, Gene Jankowski--former President and Chairman of the CBS Broadcast Group--and David Fuchs--also a former most sensible government at CBS--tell a unique tale. They are expecting a bumpy street forward for the knowledge superhighway, and the most important networks, they are saying, are abundantly fit and should stay so good into the following century. the data superhighway, Jankowski and Fuchs admit, will dramatically bring up the distribution channels, however it could have little effect at the quantity of programming created--and this can spell catastrophe. The authors express how the networks begun so as to offer courses to neighborhood stations (who couldn't have the funds for to provide their own), who in flip supplied the distribution that gave networks entry to mass audiences and eventually huge ads funds. They then supply us an inside of examine tv production--showing us, for example, a veteran scriptwriter placing jointly a breakfast desk scene for "Cloud Nine"--to underscore how a lot attempt is going into generating simply mins of primetime programming. They display that the current 20 channels require a few 20,000 hours of programming every year, that's greater than the entire Broadway performs produced during this century, they usually finish that with no dramatic bring up in programming (which will not ensue if purely a result of very finite offer of talent), the superhighway should be jammed bumper-to-bumper with reruns, previous videos, and cheap programming geared toward tightly centred audiences ("narrowcasting" rather than "broadcasting"). this is often rarely the bonanza the pundits have promised. The authors indicate that the media blitz in regards to the new expertise has not often interested by programming, or on investment, or on what wishes those 500 channels will fill. the most important networks, nevertheless, will stay the one technique of achieving the total state, and the single channels that supply a whole time table of present, stay, and unique courses, at no cost. And hence they'll proceed to draw many of the viewers of television audience. the genuine loser within the cable revolution, the authors contend, is PBS, whose position as a substitute to community television has been usurped by means of cable stations similar to the invention Channel and Nickelodeon. it is a brass tacks examine tv with a watch at the base line by means of males who boast over sixty years of expertise within the medium. with a view to comprehend tv in the USA, the place it got here from and the place it's going, it is important to learn this ebook.