Download e-book for iPad: Playing to the World's Biggest Audience: The Globalization by Michæl Curtin

By Michæl Curtin

ISBN-10: 0520251342

ISBN-13: 9780520251342

ISBN-10: 1429494581

ISBN-13: 9781429494588

During this provocative research of monitor industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and possibilities that because the Eighties have dramatically reworked the terrain of chinese language movie and tv, together with the top of the chilly conflict, the increase of the area alternate association, the escalation of democracy routine, and the emergence of an East Asian early life tradition. attaining past nationwide frameworks, Curtin examines the possibility of a world chinese language viewers that might contain extra audience than within the usa and Europe mixed. He attracts on in-depth interviews with a various array of media executives plus a wealth of ancient fabric to argue that this large and more and more prosperous industry is probably going to shake the very foundations of Hollywood's century-long hegemony.Playing to the World's greatest viewers profiles the top chinese language advertisement studios and telecasters, and delves into the operations of Western conglomerates extending their achieve into Asia. Advancing a dynamic and integrative conception of media capital, this cutting edge e-book explains the histories and techniques of monitor organizations that objective to turn into valuable avid gamers within the international China industry and gives another standpoint to fresh debates approximately cultural globalization.

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Extra resources for Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV

Example text

They also recruited and groomed talent, becoming a magnet for aspiring artistes and a renowned center of creativity among Chinese societies worldwide. Despite their success, the continuing uncertainties of the transnational Chinese market made Run Run Shaw receptive to the possibilities of television, a medium that took Hong Kong by storm in the late 1960s. He consequently shifted his considerable resources to broadcasting, favoring the expanding prosperity and stability of the local Hong Kong market over the far-flung cinema empire that had shaped his early career.

In Singapore and Malaysia, comparatively inexpensive land prices encouraged the company to develop large shopping complexes that would come to constitute the major portion of the Shaw family’s wealth. In fact, Run Run Shaw’s two sons chose not follow their father to Hong Kong but instead stayed in Singapore with Runme, overseeing the family’s vast theater and real estate holdings. With family members situated in both locations, Shaw Brothers straddled the expanse of the Chinese film markets in Southeast Asia, from Taipei to Singapore to Penang, maintaining close control over every element of the its business empire.

Yet Runde, an accountant who was nearing retirement, was cautious about breaking ground on the project, perhaps believing that market conditions were too unstable for such a substantial investment. Impatient with his brother’s reticence, Run Run expressed concern that Cathay might outmaneuver the Shaws and pressed 38 / Pan-Chinese Studio System, Capitalist Paternalism his brother to move forward urgently. If Loke’s seemingly effortless rise as a movie mogul seemed suited to his patrician roots, Run Run was by comparison an aggressive Shanghai businessman who throughout his career seemed at his finest when rising to the challenge of a competitor.

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Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV by Michæl Curtin


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