Download PDF by Cathrine Kellison: Producing for TV and New Media. A Real-World Approach for

By Cathrine Kellison

ISBN-10: 0240810872

ISBN-13: 9780240810874

Gain a radical figuring out of the nuanced and multidimensional position manufacturers play in tv and new media this present day. Harness the artistic, technical, interpersonal, and monetary abilities crucial for fulfillment during this vivid and demanding box.

Producing for television and New Media 3rd edition 

is your advisor to fending off the hindrances and pitfalls as a rule encountered through new and aspiring manufacturers.

New to this edition:

* "Focus on New Media" sections that spotlight rising media, net video, and mobile/small layout media

* New pattern creation kinds and contracts

* New evaluate questions accompanying each one interview and chapter

* All new interviews with execs supply useful perception into innovative advancements in tv and new media production

* clean research of recent media technology

* A revised and made over spouse web site with the entire pattern varieties and contracts within the ebook, up to date internet hyperlink assets, and lots more and plenty more

Written specifically for brand spanking new and aspiring manufacturers, with perception that easily can't be present in the other books, this re-creation is an critical advisor for someone trying to locate luck as a brand new media or television manufacturer.

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Extra info for Producing for TV and New Media. A Real-World Approach for Producers

Example text

Because you never know what will happen. Walt Disney In the wake of Woodstock and the Vietnam War, television grew bolder in the 1970s. Programs reflected the social and emotional changes of the Woodstock Generation, outspoken and outrageous. In 1970, the networks cancelled at least 30 series that had been hits in the 1960s and replaced them with a new approach to programming that was targeted directly to a younger audience. All in the Family was the first prime-time sitcom to bring hotbed issues like racism, bigotry, and sexism into America’s living rooms.

They are financially supported by subscription fees or commercials, and their advertisers’ products closely parallel and reflect the viewers’ interests and buying habits. But there are hundreds of them, literally, and the competition for even limited viewership is fierce. This era is one of genuine transition—many of the old rules no longer apply, but the new rules have yet to be established or formalized. Everyone in the television medium, and those in related new media industries, are scrambling to outthink their competitors.

The Partridge Family added popular music to the sitcom genre. A new genre of programming emerged in prime-time drama, as viewers entered the professional and personal lives of doctors, lawyers, cops, and detectives in shows such as Kojak, Starsky and Hutch, Baretta, and M*A*S*H. The genre of the “super woman” forged new icons in the 1970s with Charlie’s Angels, Police Woman, Wonder Woman, and The Bionic Woman. Their characters reflected the burgeoning woman’s movement, as sitcoms Laverne and Shirley and Phyllis provided working women with a playful dimension of fun.

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Producing for TV and New Media. A Real-World Approach for Producers by Cathrine Kellison


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