By Charlotte Fink
This research includes a qualitative cultural movie research of unmarried girls characters in six modern US-American video clips published among 1999 and 2008. at the one hand, the focus is the evaluation of personality portrayals and their embedding into their daily lives. at the different, it specializes in the correlation among age, gender, and marital prestige. effects express that an acknowledgement of other varieties of unmarried older ladies turns out normal, but additionally display a dominance of hetero-normativity. it truly is concluded that Hollywood deals a so referred to as counter global of unmarried girls and getting older, rather in regards to socio-economic lines, health and wellbeing, and an energetic getting older procedure the place you will glance ‘younger’.
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Additional resources for Spinsters Reloaded: Single Older Women in American Popular Culture
Yet in that Tupper herself expected and was explicitly looking for portrayals in relation to sickness or weakness that she moreover referred to as negative portrayals or stereotypes associated with old age, she in fact confirmed the exact same stereotype that she herself was criticizing. Representations of older (namely, age 55 and older) adults in TV ads were also the subject of study for Lee, Carpenter, and Meyers in 2007. e. five, television networks (24). Concluding that the “[…] advertisements underrepresent older women, overrepresent older Caucasians, and […] provide a skewed perspective in the characterization of older adults” (ibid 29), their findings show that - regardless the actual status of older persons in the respective TV ads – older persons were most likely to be seen in advertisement categories of food products, medication or medical needs, health and beauty products, and cars or vehicles, as opposed to TV ads featuring and promoting apparel or fashion, beverages, or games or toys.
Early American spinsters were to be found particularly in New England. Since many men had moved westwards to work and live at the Frontier, many women remained unmarried rather out of necessity than on purpose really, helping out with chores at their parental or their siblings’ home, still hoping for a romantic union after all (Israel 21). With the rise of women’s pursuit and acknowledgement of as well as access to (higher) education throughout the 19th and early 20th century, ‘single blessedness’ presented an alternative path to middle and upper class women who never married, so called single career women.
This is due to the fact that in relation to story purpose, every character of a story or plot has a reason to be there. Supporting characters, just like main characters, are thus an integral part of the storyline and contribute to the actual story and narrative outline of the film just as much (Martell). Moreover, characters in supporting roles are considered equally important to the analysis of film in the sense that even though they might appear on screen only for a short period of time, they are “capable of telling the careful observer an immense amount of 52 information about cultural attitudes and expectations” (Stoddard 12).
Spinsters Reloaded: Single Older Women in American Popular Culture by Charlotte Fink