By Sumiko Higashi
As the major fan journal within the postwar period, Photoplay developed woman stars as social forms who embodied a romantic and leisured California way of life. Addressing operating- and lower-middle-class readers who have been prospering within the first mass intake society, the journal released not just exposure tales but additionally good looks secrets and techniques, type layouts, inside layout guidance, recipes, suggestion columns, and holiday courses. Postwar femininity used to be developed when it comes to entry to commodities in suburban homes because the website of kinfolk togetherness. because the decade advanced, besides the fact that, altering social mores concerning girl id and behaviour eroded the connection among idolized stars and worshipful lovers. while the journal followed tabloid conventions to document intercourse scandals just like the Debbie-Eddie-Liz affair, stars have been demystified and fanatics grew to become scandalmongers. however the building of woman id according to items and function that ended in volatile, fragmented selves is still a legacy glaring in postmodern tradition today.
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Additional resources for Stars, Fans, and Consumption in the 1950s: Reading Photoplay
Actually, her bounciness was an expression of a repressed sexuality that remained part of her girl-next-door appeal. A Photoplay fashion layout titled “Duet for 1948” showed her as a glamorous blonde with long wavy hair and an infectious smile. She was dressed for success. But contrary to resurgent domestic ideology, she had failed twice as a homemaker and chose her career instead of marriage. ” 3 Significant paranoia about female sexuality characterized the Cold War years and remained an undercurrent in the popularity of the trustworthy girl next door.
Melcher later claimed that his wife looked attractive in a skirt and sweater and did not need a $350 dress ($3,065 today). Day admitted in Motion Picture that she had expensive taste, but she was not a spendthrift who purchased a lot of goods. 4 Photoplay stories about Day’s marriage to Melcher continued to emphasize her comfortable and stable domestic life. 1 As the likable girl next door, Doris Day wore classic, simple, and affordable dresses like the shirtwaist. 40 Stars, Fans, and Consumption in the 1950s father and left North Adams, Massachusetts, at 18, Melcher yearned for a family and adopted Day’s son, Terry.
3). As stated above, the critical issue regarding these sources is not their authenticity and veracity but their value as gossip and rumor signifying social anxiety about the nature and role of women in postwar America. Photoplay was not even internally consistent with respect to spelling, accent marks, anecdotes, data, story titles, and authors. Uncovering the “truth” about the stars, moreover, can become an exercise in a Foucauldian will to knowledge about their identity and result in infinite regress.
Stars, Fans, and Consumption in the 1950s: Reading Photoplay by Sumiko Higashi