Download e-book for iPad: Strategy for Action – I: The Logic and Context of Strategic by Giorgio Gandellini

By Giorgio Gandellini

ISBN-10: 8847024862

ISBN-13: 9788847024861

ISBN-10: 8847024870

ISBN-13: 9788847024878

The cutting edge and designated function of this e-book is that it doesn't include theoretical idea that can't be translated into perform. The version which introduces this quantity units the level for addressing the main levels of the strategic administration method: environmental research, method formula and improvement, procedure assessment and keep an eye on. Its conceptual and operational constitution is defined within the first half, including a essentially orientated definition of method, and a short dialogue of the common sense and advantages of the judgmental modeling method of determination making. the second one half seriously addresses the classical techniques to the research of the exterior and inner environmental components, that have an impression at the “functioning” of the elemental version, i.e. the structural features of the context, and the firms’ technical, organizational, monetary, and human assets, together with the interpretation into operational versions of differently particularly theoretical concepts.

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Extra resources for Strategy for Action – I: The Logic and Context of Strategic Management

Example text

However, for our purposes (showing the logical relationships among some relevant variables), we think that even a ‘‘simplistic’’ model like the one discussed here could be sufficient. , competitor A)? For example: • identifying competitive weaknesses in areas that are relatively more important for the market (in the competitor A’s case, brand image and service), in order to focus the use of the available resources on these areas; 24 1 Defining and Understanding Strategic Management • assessing the extent to which an improvement of the company’s scores in these areas could improve the overall competitive performance.

13 (see the right part of the figures that include the description of the investment levels). We can easily see that the new pcpV is very close to the theoretical maximum of 10, and that, in order to obtain this result in comparison to the previous one, it was sufficient to raise the investments in advertising and logistics (which have a significant impact on important components of value) and correspondingly reduce (but to a lesser extent, relatively speaking) the investment in R&D (which has a significant impact on a component of value that, however, is relatively less important for the market).

What will be the impact of our decision on our performance on quality? Obviously, if we could spend the maximum amount of money also in R&D, our performance would be the highest, based on our own assumptions about the effectiveness of these tools and given the assumed availability of just these tools for improving quality. However, how to estimate the combined impact on quality of raw material and components, and R&D, if, for budget reasons, we could not spend the maximum in R&D (we will easily see that this problem is significant when we consider all the other KSFs and tools)?

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Strategy for Action – I: The Logic and Context of Strategic Management by Giorgio Gandellini


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