Bala Chakravarthy, Guenter Mueller-Stewens, Peter Lorange,'s Strategy Process: Shaping the Contours of the Field PDF

By Bala Chakravarthy, Guenter Mueller-Stewens, Peter Lorange, Christoph Lechner

ISBN-10: 1405100672

ISBN-13: 9781405100670

This publication offers an overarching framework for cumulating the data within the technique procedure box.

  • Provides an overarching framework in which to study the tactic procedure box.
  • Identifies worthy components during which new study contributions might be made.
  • Helps within the applicable layout of this examine.
  • Includes ten papers written by way of either North American and ecu students.
  • Part of the Strategic administration Society series.

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Extra resources for Strategy Process: Shaping the Contours of the Field

Sample text

Under the positioning school or activity-based view (Ansoff, 1965; Porter, 1980, 1985, 1991), the firm derives its competitive advantage from its position in the industry, sustained by barriers to entry (Bain, 1956) and barriers to mobility (Caves and Porter, 1977). The activities of the firm determine the position of the firm in the marketplace and ultimately its profitability; two generic strategies, differentiation or cost leadership, are used to achieve this. Following this approach, managers have to understand and select the industry that has the potential to provide monopoly rents, and choose either to be the leader in costs, or to differentiate the products of the firm.

Argentina and Spain, the countries selected, are two late-industrializing countries that followed similar macroeconomic transformations, evolving from a closed, regulated economy with high state intervention in the 1950s to 1970s, towards an open and integrated economy in the 1990s, with a transition period in the 1980s. The firms were chosen from three industries subject to different competitive pressures (Prahalad and Doz, 1987) to facilitate the generalization of results across industries: petroleum firms are subject to pressures for global integration, construction firms are subject to pressures for local responsiveness, and paper firms are subject to both.

2 Standard for the evaluation of the accumulation of activities 1 Integration Diversification 2 3 4 5 25 Single percent 50 percent the 75 percent of Full value segment in connected value chain chain chain value chain segments Some Important Related and Large small diversification, unrelated diversification, related more than 10 diversification, more than 50 No activities, percent more than 30 percent diversification less than revenue percent revenue Single 10 Defining revenue Group Unrelated activity percent activity and of related diversification revenue complementary activities and No defining Main ones unrelated ones activity activity 1 2 Exports Less than Local market 10 No foreign percent Internationalization revenues foreign Single revenues country 1–2 countries FDI 3 4 Production Sales offices centres More More than 10 than 30 percent percent revenues 1 foreign region FDI revenues 2 regions FDI 5 Production centres More than 50 percent foreign revenues More than 2 regions FDI Third, the actions of transformation of the firm were mapped, noting the relationships among dimensions of resources and dimensions of scope, and grouping them by their common images using the KJ or language process method.

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Strategy Process: Shaping the Contours of the Field by Bala Chakravarthy, Guenter Mueller-Stewens, Peter Lorange, Christoph Lechner


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