Mark Conrad's The Business of Sports: A Primer for Journalists (Lea's PDF

By Mark Conrad

ISBN-10: 0805850449

ISBN-13: 9780805850444

ISBN-10: 1429462779

ISBN-13: 9781429462778

At one time, activities insurance was once ratings, standings, and famous person performances. even though, activities has developed right into a ecocnomic, complex, and multi-dimensional company, as extensive and complicated as any. This e-book explores the enterprise point of activities with an orientation to these subject matters which are such a lot suitable to newshounds, offering the basis for figuring out some of the components of the activities enterprise. relocating past activities writing, this article deals a unique point of view on specialist, university, and foreign activities organizations—structure, governance, hard work matters, and different enterprise elements in the activities neighborhood. Written essentially and compellingly, The company of activities contains instances (historical, present, and hypothetical) to demonstrate how enterprise issues play a task within the reporting of activities. supplying severe insights at the company of activities, this article will be a required source for activities reporters and scholars in journalism.

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Extra resources for The Business of Sports: A Primer for Journalists (Lea's Communication Series)

Sample text

At present, the NFL is probably the premier sports league. In a Gallup survey at the end of March 2001, 63% of Americans consider themselves to be fans of professional football, highest among the 11 sports tested. According to one commentator, “the NFL occupies the gold standard position in the sports business on a year-round basis” (Bloom, 2004). 5 billion. 7% from 1999 to 2003, which represents over 17 million fans attending NFL games at nearly 95% of stadium capacity (Harrow, 2004). Corporate sponsors pay huge fees to associate with the NFL.

The key advantage is direct and centralized management resulting in quick decisions. For example, in 1996, Major League Soccer had 16 CHAPTER 1 problems in its Tampa Bay franchise. Problems of financial mismanagement occurred, as the finance director embezzled hundreds of thousands of dollars in ticket sales. MLS fired the offending individual and reorganized the team’s front office to prevent these acts from occurring in the future. In a traditional league, the team owner, not the league, had to take such action.

Limited partners usually invest a sum of money, hoping for a profitable return, but do not take an active part in the management of the team. But these investors often invest for the joy (or ego) or having an ownership stake in a major or minor league professional team, as well as for the profit potential. In some cases, limited partners get experience seeing the operations of a franchise, leading them to become managing partners of a team in the future. John Henry, a principal owner of the Boston Red Sox, once owned a small piece of the New York Yankees (Nethery, 2004).

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The Business of Sports: A Primer for Journalists (Lea's Communication Series) by Mark Conrad

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