Download e-book for iPad: The CNN Effect in Action: How the News Media Pushed the West by B. Bahador

By B. Bahador

ISBN-10: 0230604226

ISBN-13: 9780230604223

ISBN-10: 1403975191

ISBN-13: 9781403975195

This venture advances the present theoretical paintings at the CNN influence, a declare that ideas within the pace and caliber of expertise create stipulations within which the media can act as an self sufficient issue influencing governments, the army and the general public. interpreting Western media and executive task in terms of Kosovo, it offers a singular interpretation of the criteria that drove Western coverage in the direction of army intervention during this quarter.

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Extra info for The CNN Effect in Action: How the News Media Pushed the West Toward War in Kosovo (The Palgrave Macmillan Series in International Political Communication)

Sample text

The most commonly cited typologies are Livingston’s accelerant, impediment, and agenda-setting effects. This chapter also introduced the challenging CNN effect—a novel interpretation that builds on the existing literature, with a particular focus on scenarios relating to third-party military interventions. This chapter also places the CNN effect within the larger macrotrend of globalization. As the CNN effect, in many ways, is a manifestation of globalization, the insights from the theoretical work on the latter prove useful in conceptualizing the former.

16 But was Bosnia policy unclear before the story of Srebrenica and the massacre reached the West? Or was it the case that policy became unsustainable in light of the massacre, which opened the way for a tougher policy against the Bosnian Serbs to be 24 THE CNN EFFECT IN ACTION pushed through? The issue of policy certainty will be reviewed in more detail later in this chapter when Piers Robinson’s policy-media interaction model is examined. Despite the questionable conclusions regarding policy uncertainty from this research approach, there is consensus that the CNN effect, although rare, occurs after certain unexpected and emotive events.

57 Again, a policy did exist, but it became unsustainable in light of the latest events, which made the policy appear weak and unacceptable. Whereas Robinson assumes that policy uncertainty precedes the CNN effect, the evidence from the Bosnia case studies actually demonstrate the opposite—that it is the unexpected and emotive media images of events, such as those of a massacre’s aftermath, that create policy uncertainty. In short, policy uncertainty is not a precondition for the CNN effect—it is a consequence of it in cases when an official policy becomes untenable under the weight of new circumstances that have come to light due to recent, shocking media images.

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The CNN Effect in Action: How the News Media Pushed the West Toward War in Kosovo (The Palgrave Macmillan Series in International Political Communication) by B. Bahador


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