Download e-book for iPad: The Laws of Simplicity by John Maeda

By John Maeda

ISBN-10: 0262134721

ISBN-13: 9780262134729

Bought an Honorable point out within the communique and Cultural reports classification of the 2005 Professional/Scholarly Publishing Annual Awards pageant offered by means of the organization of yank Publishers, Inc.

ultimately, we're studying that simplicity equals sanity. We're rebelling opposed to know-how that's too complex, DVD gamers with too many menus, and software program observed by means of 75-megabyte "read me" manuals. The iPod's fresh gadgetry has made simplicity hip. yet occasionally we discover ourselves stuck up within the simplicity paradox: we need whatever that's easy and simple to exploit, but additionally does the entire advanced issues we would ever wish it to do. In The legislation of Simplicity, John Maeda deals ten legislation for balancing simplicity and complexity in company, know-how, and design—guidelines for desiring much less and really getting extra.

Maeda—a professor in MIT's Media Lab and a world-renowned picture designer—explores the query of the way we will redefine the suggestion of "improved" in order that it doesn't regularly suggest whatever extra, whatever additional on.

Maeda's first legislation of simplicity is "Reduce." It's no longer unavoidably precious so as to add expertise positive aspects simply because we will be able to. And the beneficial properties that we do have has to be prepared (Law 2) in a wise hierarchy so clients aren't distracted by means of good points and capabilities they don't desire. yet simplicity isn't much less only for the sake of much less. bypass forward to legislations nine: "Failure: settle for the truth that a few issues can by no means be made simple." Maeda's concise consultant to simplicity within the electronic age exhibits us how this concept could be a cornerstone of agencies and their products—how it will possibly force either enterprise and expertise. we will be able to discover ways to simplify with no sacrificing convenience and which means, and we will in achieving the stability defined in legislations 10. This legislation, which Maeda calls "The One," tells us: "Simplicity is ready subtracting the most obvious, and including the meaningful."

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The single most helpful thing for my teaching was to experience the other side of learning: I became a student in an MBA program. Becoming a student has allowed me to relive the humbling experience of being a freshman at MIT and feeling like the dumbest one on campus. Being a professor is the easiest thing in the world—you just have to act like you know all the answers. Being a student is much harder because you not only have to wring the answers from the cryptic professor, but you also have to make sense of them.

Businesses take great risks to optimize their processes out of the need for survival. At the individual level, we’re also in the business of survival but we also have certain freedoms that allow us to play a diΩerent tune. Of the infinite ways to whittle away at time, a superior solution is to remove all constraints, as I learned upon the introduction of Apple’s iPod Shu√e. The Shu√e diΩers from other iPod products in that it has no display besides a single LED, and thus its user interface is vastly reduced at the gain of a lower price point and better resistance to wear.

Its unexpected complexity made everything already impossibly simple, become even simpler. FEEL THE BEAT Taa taa ti ti taa. This is not some foreign language, but is the phonetic phrasing of rhythm that I learned from my music teacher in elementary school. Ti ti ti ti taa taa. Rest. Ti taa ti taa ti ti ti ti taa. It’s all coming back to me. Hearing the counterpoint between long sound, short sound, and the absence of sound in the kind of sequence a jazz drummer can create engages the entire body in dance.

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The Laws of Simplicity by John Maeda


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