By Tommasi M., Ierulli K. (eds.)
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Additional info for The New economics of human behavior
A classic example of this practice was the case of the “713 Penghu Incident” that had rocked Taiwan at that time. During the Civil War in China, over 10,000 students of the Yantai United High School fled to safety in Penghu, Taiwan. Due to manpower shortages, the local Kuomintang branch in Penghu made the 1 Details for this case study were excerpted from Chen (2013). Narrative has been re-written for the purposes of this volume. 3 Issues to Consider and Resolve When Using Reward Measures 31 conscription into the local infantry regiment of students not yet sixteen years old but otherwise declared “ﬁt for conscription” mandatory.
That is because if they do so, undoubtedly they would end up harming themselves. This is a very direct kind of reward with no intermediate links or stages. , a reward chain that causes undesirable behavior) cannot be completely cut off, then we can try to lengthen the reward chain in order to weaken its effects. 1 The Three Behavioral Tendencies of the Actor The basis for the selection of any behavior by the actor is the maximization of behavioral utility. Therefore, the actor has three behavioral tendencies: “pro-self”, “pro-others”, and “oppositional”.
1 The Three Behavioral Tendencies of the Actor The basis for the selection of any behavior by the actor is the maximization of behavioral utility. Therefore, the actor has three behavioral tendencies: “pro-self”, “pro-others”, and “oppositional”. Among these, “pro-self” refers to a tendency for behavior that beneﬁts the actor himself, with economic rewards and social-standing rewards typically providing the motivation for such a tendency. “Pro-others” behavior, which beneﬁts a speciﬁc target (individual or group) other than the actor himself, arises from attitudinal and emotional rewards in many cases.
The New economics of human behavior by Tommasi M., Ierulli K. (eds.)