Geoffrey Beattie's Why Aren't We Saving the Planet?: A Psychologist's PDF

By Geoffrey Beattie

ISBN-10: 0415561965

ISBN-13: 9780415561969

Global warming. many folks think that it truly is someone else’s challenge, that it'll have an effect on people and that people will get a hold of the answer. this isn't actual. "Global" warming is a world challenge: it is going to impact each certainly one of us and may simply be stopped by means of an incredible shift in our person attitudes and behavior. whenever one in every of us switches on a gentle, reaches for whatever in a grocery store, will get right into a automobile or bus, or maybe chooses what outfits to shop for, we're creating a selection that may impact the surroundings. We already recognize that we have to begin making greater offerings for the sake of our wildlife, now.

So why aren’t we already saving the planet? This ebook follows one psychologist’s project to discover a few solutions to this query. Challenged via a pupil to exploit psychology to discover the foundation of the matter, Geoffrey Beattie (an environmental "unbeliever") starts a private and life-changing trip of discovery. The reader is invited to accompany him as he makes use of mental how to study people’s attitudes to worldwide warming. alongside the best way we discover the author’s personal attitudes being challenged, in addition to our own.

This ground-breaking booklet displays new and cutting edge examine being conducted into the best way to switch attitudes to the surroundings and the way to motivate sustainable behaviour. it really is eminently readable and fascinating and, as such, can be learn via someone who's all for the longer term of our planet. actually, you have to additionally learn it if you’re now not curious about our planet.

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He clearly had his own objection to hypothesising scientifically about unknown and unknowable forces affecting our lives through the unconscious and, given Allport’s influence on the developing field of social psychology, the focus turned away from the unconscious to the conscious, and therefore to self-report-type measures. It stayed there for the next half-century and more. So, perhaps not surprisingly, I decided to begin my research programme proper by measuring attitudes towards carbon footprint in the tradition of Gordon Allport and the great experimentalist social psychologists who have documented our attitudes for decades, using Likert scales to reveal consciously held attitudes.

What happens if the expression of these attitudes is affected by the fact that everybody in our society knows that green is good? Even the lad who thought that the carbon footprint of a product reflected indentations on the earth’s crust still knew to say that low is good. How do we know that all of these easily expressed and deeply felt underlying attitudes are something more than the desire to look good in a research encounter? We checked to see how people thought about those who cared for the environment and, not surprisingly, they thought in very positive terms about them.

In the Kelley studies, participants would read a list of both famous and non-famous names on day 1. The next day the same participants were presented with previously seen non-famous names from the first list or new non-famous names that they had not seen before mixed in with previously seen and new famous names. ’ The researchers hypothesised that although the non-famous names should fade from memory over the twenty-four-hour period (from day 1 to day 2), the fact that the participants have seen some of the non-famous names before on the first list might lead them to the conclusion that some of these names were actually famous.

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Why Aren't We Saving the Planet?: A Psychologist's Perspective by Geoffrey Beattie

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